Logo Design

In 2D graphics the one of the most popular as well as the most hard to design product is logo. It’s not because the logo is a hard to produce piece of art, it is somehow easy to design a logo – one unique font, few different colors, some abstract symbol and here we are – we have a logo. Yes? Not really. The difficulty comes when we want to combine the uniqueness and simplicity. Probably we will also have some difficulties to find out how our new logo will affect people looking at it – our potential clients. But not only these problems can come along when designing a logo… How important the logo design is and what aspects you need to consider when you want to design a logo?