7 Important Logo Design Tips

Logo design is a bit tricky matter as it involves a fair amount of small factors and all of them are necessary in order to form a perfect logo. When creating a logo, we need to convey our brand in the best possible way and at the same time we need to control that is does not use too much space. This is one of the most important challenges for us, designers. Only following certain rules can guarantee the best impact and success. Please find below 7 important factors we need to consider when creating a perfect logo.

Hypernova Design Blog Logo Design Article


1. Start from research
The best way of starting a logo design is to make a research that involves searching information regarding a company or a product we will create a logo for. We cannot rush the things by starting putting graphics together from the first minute of the project as it can only make things worse. We need to find out what symbols represent the company, what colours the company uses, what type of industry they are in and where do they want to be in the future, what are the business goals and targets, etc. We need to search for all of these questions and the more we know at the beginning the better chances our logo will be accepted by the company and that the brand will grow stronger and bigger.

2. Attractiveness and uniqueness of logo design
What do we want to achieve when designing a logo is to grab the attention of potential clients, but we cannot scream for it at the same time, so a good balance between is needed. It ought to test the intellect of the potential customer and inspire him/her; ideally the customer will spend some time, maybe few minutes, analyzing the logo. You must have noticed some of the best logo designs have an unique symbol or aspect embedded in the logo which describes something about the company.


3. People remember simplicity
One of the stuff you got to very concentrate on is to ensure your logo design isn't too cluttered or too fancy as this can simply confuse the audience, hence your potential customers. Ultimately you would like the customer to remember your brand and that can only happen if the logo is simple as simple things are easier to digest for a standard human being. Simple! Also, be sure the logo sends some positive signals to the audience.


4. Make logo as flexible as possible
I have heart of many logo design projects that involved a lot of investment and there were no good at the end! How this could happen? The answer is the logo was not designed properly and it could not fit on a product wrapper! Now, that's an example of a big waste of time and money! Most people forget that the flexibility of a logo is the key to success to prevent further mistakes and errors to happen in the future. The logo needs to be flexible to simply work everywhere it is needed, of course with preserving its impact on a product wrapper, a company website or stationery! And so, plan for the size of the logo and the usage of appropriate colours. The rule is simple; the colours used for the logo must create a contrast from the background colours.

5. Do not stuff too much
One of the common mistakes people make when designing a logo is stuffing too much information on a logo as they want to mention everything - the company products and services, year of establishment, strapline, positive symbol, etc. Sometimes it's just simply too much as the presence of such logo will confuse people. Also, how people can remember your brand if they do not know what to look at!


6. Readable fonts are very important in logo design
When it comes to selecting a font for your logo you must know that some fonts look nice on paper, however they are not readable enough to use them for a logo design purposes. The true is there is no point using classic fonts in logo design as they do not help your audience to remember it. One thing you must consider when selecting an appropriate font is to use one that is easy for an eye.

7. Logo design and colours
Unique and successful logo design will always concentrate on using complementary colours that create a contrast between logo itself and the background.

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Logo Design Article